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Case study: Hotel Edgar, Saint Brieuc

Posted on the 01/03/2021 by Designflooring

Hotel Edgar in Saint Brieuc, Brittany, was constructed in the 19th century as a local ship-owner’s home before being converted to the charming French boutique hotel it is today. The hotel is undergoing a renovation and extension programme which will see the construction of a new spa and well-being centre, a state-of-the-art seminar room and additional guest suites.

Following restrictions put in place to manage the Coronavirus pandemic, the management team was keen to commence the renovation programme by updating its existing guest suites with practical and hygienic materials so that guests could relax in confidence.

Managing director Maxime Jullien, who is also President of Hotels de Charme et de Caractère de Bretagne (HCCB), turned to Designflooring to update the hotel bedrooms with flooring that had the authentic wood design he was looking for as well as the durability to cope with a busy hospitality setting and a hygienic surface that is easy to clean.


Floor featured: Golden Brushed Oak

“I have previously installed Designflooring in hotels, as well as in my own home, and so this was the obvious choice for our guest suites,” Maxime explained.

Choosing a rigid core herringbone design from the Van Gogh range enabled Maxime to introduce the character of a herringbone floor with the acoustic benefits of the rigid core construction. The range also comes with the further benefit of being quick to install, reducing business downtime, ensuring the project stayed within strict timescales.

The guest suites already boasted calming schemes with tactile materials in a gentle colour palette of grey and taupe, enlivened with quirky features such as this exotic wallpaper featuring flamingos. The contemporary style has been enhanced and updated with flooring in Golden Brushed Oak from the Van Gogh rigid core collection. Laid in the small herringbone plank, the new floor design introduces a sense of flow and natural character to the rooms with its warm, honeyed tones and delicate grain textures.

Maxime said: “We have come to realise that carpets are breeding grounds for microbes so LVT flooring offers us a far more hygienic option and is much easier to look after. I am delighted with the results. The room used to look dark with its brown carpet. The Golden Brushed Oak design has certainly brightened it up.


Hotel Edgar, Saint-Brieuc

“Designflooring is an obvious choice in terms of keeping a hotel clean. Due to the pandemic restrictions our restaurant has been closed so guests are making use of room service. The new flooring means that our housekeeping team is spending a lot less time cleaning the bedrooms as Designflooring just needs a quick mop with a pH neutral product.

“I am truly amazed by the realistic designs available and how comfortable, quiet and hygienic the flooring is. All these advantages contribute to the tranquility of our hotel and the well-being of our guests.”

Thank you to Maxime Jullien for sharing his Designflooring project with us. To find out more about the hotel and to follow their renovation programme, visit

Discover the Van Gogh rigid core collection.